Clothing - Lei Pupu Niihau

Lei Pūpū Collection – honoring the traditional Ni‘ihau shell lei craft

On the remote island of Ni‘ihau, each shell is more than just a piece of nature — it’s a treasure shaped by ocean, wind, and time. For generations, Ni‘ihau shells have been collected with care and transformed into heirlooms that carry the island’s spirit and history.

We created this line with one simple thought: to share that story.
Not as a big fashion move, but as a way to honor the beauty of the shells and the people who have labored and crafted them for centuries. Each item is intentionally selected and hope we can appreciate the rare and meaningful.